https://ejournal.unisai.ac.id/index.php/jian <p><strong>Jurnal Al-Nasyr</strong> <a href="https://portal.issn.org/resource/ISSN/2355-0147">(Print ISSN: 2355-0147</a><em>, Online ISSN: 2655-5212)</em> merupakan jurnal Fakultas Dakwah dan Komunikasi, Institut Agama Islam Al-Aziziyah. Jurnal Al-Nasyr menyediakan artikel ilmiah hasil penelitian empiris dan analisis-reflektif bagi para praktisi dan akademisi, yang diharapkan berkontribusi dalam mengembangkan teori dan mengenalkan konsep-konsep baru di bidang komunikasi penyiaran Islam dalam perspektif yang luas; Retorika dan Homiletika Islam, Jurnalistik Islam, Media Dakwah, Film Religi, dan Komunikasi Dakwah. </p> <p>Informasi lengkap untuk pemuatan artikel dan petunjuk penulisan artikel tersedia di dalam setiap terbitan. Artikel yang masuk akan melalui proses seleksi mitra bestari (reviewer) atau editor. Jurnal Al-Nasyr diterbitkan oleh Fakultas Dakwah dan Komunikasi Institut Agama Islam al-Aziziyah Samalanga, Bireuen, Aceh, Indonesia. Al-Nasyr adalah jurnal ilmiah dan referensi yang menyediakan sumber informasi resmi bagi para sarjana, akademisi, dan profesional. Jurnal ini diterbitkan dalam bentuk cetak dan online yang dapat di unduh secara gratis, yang mana akan diterbitkan secara berkala sebanyak dua kali dalam setahun yaitu Juni dan Desember.</p> Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Agama Islam (IAI) Al-Aziziyah Samalanga en-US Jurnal An-nasyr: Jurnal Dakwah Dalam Mata Tinta 2355-0147 https://ejournal.unisai.ac.id/index.php/jian/article/view/900 <p style="text-align: justify;">Effective political communication strategies play a vital role in the success of political contests, particularly in regions with strong cultural and religious characteristics such as Aceh. The 2024 Aceh Regional Election serves as a crucial opportunity for mayoral candidates to formulate communication approaches that align with local aspirations. This study aims to develop an ideal political communication strategy that resonates with Aceh's local values, encompassing traditions, religiosity, and societal dynamics. This research employs a qualitative approach with a case study method. Data were collected through in-depth interviews, direct observations, and related document analysis. Thematic analysis was conducted to identify key patterns in the application of political communication strategies in Aceh. The findings reveal that an ideal political communication strategy for mayoral candidates must integrate local values, such as the use of inclusive language, incorporation of religious values into campaigns, and dialogical approaches to actively involve the community. A combination of traditional methods, such as communal discussions, with modern technology like social media, also serves as a key element to reach diverse voter segments. This study offers practical and theoretical contributions by providing a culturally sensitive guide for designing relevant and effective political communication strategies.</p> Yusfriadi Abda Zulfikar Copyright (c) 2024 Jurnal An-nasyr: Jurnal Dakwah Dalam Mata Tinta 2024-12-11 2024-12-11 11 2 128 143 10.54621/jn.v11i2.900