Strategi Dakwah Kreatif dalam Merespons Dinamika Sosial Kontemporer

Abstract

The rapid pace of social change in the modern era demands a more adaptive, communicative, and creative approach to Islamic preaching. Traditional one-way da’wah methods are often less effective in meeting the spiritual needs of people living amid technological progress and global information flows. This article aims to examine creative da’wah strategies as an effort to respond to contemporary social dynamics, ensuring that Islamic messages remain relevant and impactful. The study employs a library research method by reviewing literature related to da’wah strategies, Islamic communication theories, and modern social transformation. The findings reveal that creative da’wah enhances the effectiveness of religious message delivery through digital engagement, inspirational storytelling, and participatory two-way communication. Moreover, innovative da’wah formats are proven to be more appealing to younger and urban audiences, aligning with their lifestyle and media habits. The study concludes that creative da’wah strategies are essential to preserve the relevance of Islamic values amid rapid societal changes. This article contributes to developing a new paradigm of Islamic preaching that integrates creativity, technology, and social context to deliver religious messages effectively.