Periklanan Politik Identitas
(Studi Pada Iklan Azan Ganjar Pranowo)
DOI:
https://doi.org/10.54621/jn.v11i1.906Keywords:
Identity Politics; political advertising; Ganjar Pranowo; Azan SalatAbstract
Religious political communication must be conducted tactfully and responsibly. Politicians and religious leaders should seek to promote religious tolerance, harmony and diversity, while avoiding tension-fueled rhetoric. Political identity is a belief, value and attitude that gives a person a view of politics. Political advertising is an attempt to promote a particular candidate or political party. The research method used qualitatively with semiotic analysis, the media text analysis model used in this study is the Charles Sanders Peirce model. The purpose of the researcher to examine the identity politics advertisement of the ad show featuring Ganjar is to examine the food and purpose and identify whether the political identity in the call to prayer is present. The results of the research obtained the pros and cons of the azan ad shown on one of the private TVs that became a video talent are one of the presidential candidates in the 2024 election, namely Ganjar Pranowo. The result of the analysis of the controversy that occurred was that it was one of the groups of identity politics and some others argued that the question was a religious tolerance.
References
Al-Qaradhawi, Yusuf. Meluruskan Dikotomi Agama Dan Politik; Bantahan Tuntas Terhadap Sekularime Dan Liberalisme. Jakarta: Pustaka Al-Kautsar, 2008.
Buchari, Sri Astuti. Kebangkitan Etnis Menuju Politik Identitas. Jakarta: Pustaka Utama, 2008.
Hamdani, Muslem. "Pola Dakwah Pada Masa Khulafaur Rasyidin." Jurnal An-Nasyr: Jurnal Dakwah Dalam Mata Tinta 6, no. 1 (2019): 1-11.
Indonesia, Komisi Penyairan, and Lembaga Negara Independen. “Pedoman Perilaku Penyiaran (P3) Dan Standar Program Siaran,” 2016.
Indonesia, Portal Informasi. “Suku Bangsa.” INDONESIA.GO.ID, 2017.
Ismail, Ervan. “Kontroversi Iklan Politik Dalam Pilkada Dki Jakarta 2017.” Jurnal PERSPEKTIF Komunikasi 1, no. 3 (2018).
Kompasiana. “Iklan Dan Politik Identitas.” 1 Desember, 2023.
Kustiawan, Winda, Kana Rizky Ramadhani, Soniari Valentina Damanik, and Azri Muharramsyah. “Pengaruh Iklan Politik Dalam Mengambil Aspirasi Rakyat.” SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan 1, no. 8 (2022): 1371–80. https://doi.org/10.54443/sibatik.v1i8.178.
Lestari, Yeni Sri. “Politik Identitas Di Indonesia: Antara Nasionalisme Dan Agama.” Journal of Politics and Policy 1, no. 1 (2018).
Mahadi, Ujang. “Komunikasi Politik Kiai Pada Kampanye Pemilu.” Jurnal Addin 9, no. 2 (2015).
Mulyana, Deddy. Metodologi Penelitian Kualitatif: Paradigma Baru Ilmu Komunikasi Dan Ilmu Sosial Lainnya. PT Remaja Rosdakarya, 2006.
Populis. “Sebut Anies Baswedan Titisan Imam Mahdi Yang Diutus Allah Buat Lawan Dajjal, Ulama: Haram Kalau Tidak Dukung Beliau!,” 2023.
Sazali, Hasan. “Peran Komunikasi Politik Islam Di Indonesia; Kajian Masa Pemerintahan Orde Baru Dan Reformasi.” Medan, 2012.
Sobur, Alex. Analisis Teks Media. Bandung: Remaja Rosdakarya, 2004.
Tatas, Hernovika Laksmi. “Politik Identitas Di Tahun Politik 2024.” Jurnal STIKOM Semarang, 2023.
